Armani Code of Seduction

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Armani Code of SeductionNot only of exclusive products lives the duty-free market – sometimes suppliers attract the customers through promotional items such as gifts with purchase or special sets not available anywhere else. This is a good example of these iniatives.

Giorgio Armani’s Code of Seduction set, launched in March at all major European airports, combines a 30ml bottle of Armani Code eau de parfum for women with a tube of Eyes to Kill mascara in steel black and a complimentary satin evening bag. The promotion is presented in “glorifiers” – those glass-encased columns or displays we are familiar with – and the set is priced at €59.

I personally love a good gwp and this looks like a great, practical one. It is clever from Armani to add the mascara to the perfume bundle as many people are not familiar with the product, and the brand could do worse than raising awareness of its makeup range with alrealy loyal fragrance consumers.

Written by Beauty-Free

April 4th, 2010 at 7:48 am

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