On location: London Heathrow airport T3

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Paco Rabanne pop-up store at London Heathrow airport terminal 3Although this is not exactly breaking news, Paco Rabanne has recently launched a new ladies’ fragrance, Lady Million, inspired by the success of men’s scent 1 Million. London Heathrow airport’s retail operator World Duty Free hosted the global launch for the perfume earlier this year, and as part of the promotional efforts the retailer and the brand joined forces to create a pop-up store dedicated to the Paco Rabanne world.

The 32sq m outlet is still open and I managed to get a good glimpse of it while going through London Heathrow airport terminal 3 earlier this month. The shop offers the brand’s fragrances, watches and sunglasses and an engraving service for customers to customise their fragrance bottles in-store. A display with original Paco Rabanne dresses worth over €35,000 (more than $45,000) is also available.

Lady Million is now widely available in duty-free shops around Europe and should roll out to other regions soon, in case anyone’s looking to try out or purchase the fragrance.

Written by Beauty-Free

September 20th, 2010 at 12:35 pm

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