MAC Cosmetics is to launch its own version of a BB (Blemish Balm) cream exclusively in duty-free shops. For those who aren’t familiar with BB creams, these are lightweight tinted moisturisers that help to correct imperfections and are very popular in Asia. MAC Prep + Prime Beauty Balm UVA/UVB SPF 35 PA+++ is supposed to work as an all-in-one colour corrector, primer, UV protector and hydrating cream and is recommended for all skin types.
This is what the company has to say about the new product:
While MAC Prep + Prime Beauty Balm UVA/UVB SPF 35 PA+++ was developed to perform a multitude of tasks, the ultimate result is the same: flawless skin. Use it as a makeup primer, to provide a subtle glow and correct colour imperfections, while at the same time providing UV protection of SPF 35. Apply to skin before foundation for a smoother application and enhanced wear throughout the day.
The lightweight, creamy formula of MAC Prep + Prime Beauty Balm UVA/UVB SPF 35 PA+++ glides on effortlessly and forms a protective barrier against external aggressions, making it ideal for use in conditions that may cause stress the skin. Apply it to freshly cleansed skin and it immediately evens out and illuminates the complexion, making skin imperfections less noticeable.
The new MAC BB cream will be available only at select travel-retail and duty-free locations in Asia and the US from May, which means only a few airports should stock it. The suggested retail price in the US is $30.