Dior and World Duty Free Group are celebrating the launch of Miss Dior eau de toilette in the UK with a special promotional area in the retailer’s store at London Heathrow airport terminal 5. The in-store event space features a sculpture shaped like an oversize fragrance bottle blooming with thousands of handmade pink silk roses (one of two that exist worldwide).
The promotional zone is also showcasing a video directed by Sofia Coppola and featuring Hollywood actress Natalie Portman, La Vie en Rose, on its “contentainment” screen to allow customers to “immerse themselves in the world of Dior Heritage and experience the fragrance for themselves”, World Duty Free said.
The scent itself is described by Dior as a modern chypre with a top note of Tunisian neroli oil, a heart that mixes Bulgarian and Turkish rose and Indonesian patchouli in the base. Dior has also launched a new Miss Dior eau de parfum bath and body range comprising body milk, shower gel, deodorant and and edp soap, the latter exclusive to the UK.