New launch: Osiao skincare range

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Osiao skincare rangeThe Estée Lauder Companies own many of the beauty brands we know and love (including but not limited to MAC, Clinique, Bobbi Brown and Origins), but they are not averse to bringing up new ones, having even an internal organisation within the company called BeautyBank dedicated to new brand development.

IdeaBank, a division of BeautyBank, has partnered with other Estée Lauder personnel in Asia and globally to create a new skincare brand targeting what the company describes as “the unique needs of Asian skin”. That new brand, Osiao, will be launched this month in Hong Kong (exclusively in Lane Crawford stores).

The reason I am posting about this (as it’s not technically a duty-free exclusive) is that a selection of Osiao products will also be available on board Cathay Pacific Airways’ Hong Kong flights from mid-October.

According to Estée Lauder, the brand was developed by experts in traditional Chinese medicine, dermatology and product formulation science, who together formed the Osiao Asia Skin Institute to focus on “the science of skin light”. In order to do that they conducted in-depth analyses of the skin of thousands of Asian women in China, Hong Kong, Japan and Korea, which resulted in “a unique understanding of the mechanisms of skin and how to restore skin’s natural radiance”.

They also added the following:

The scientists and dermatologists of The Osiao Asia Skin Institute created a complete protocol for optimum skin analysis: The Osiao Diagnostic Method. This proprietary diagnostic approach accounts for influencing factors both inside the skin and on its surface. The Osiao Diagnostic Method measures an unprecedented range of parameters related to a woman’s life, health and beauty, including age, lifestyle, environment, stress, fatigue, body condition, skin condition, exercise and diet. Now, for the first time, a specific recommendation of care can be assigned according to an individual’s unique Skin Constitution, along with a customised treatment plan, to reveal skin’s true radiance.

The full range includes 19 products designed for topical application and complementary oral use, including the Inner Radiance Concentrate, a serum; Inner Radiance Essence Lotion, a watery lotion; and the Inner Radiance Beauty Tablets. Additional products include a collection of moisturisers, cleansers and a mask, with suggested retail prices ranging from HK$350–1480 (about $45–190).

I don’t have any plans to visit Asia in the near future, unfortunately, so won’t be checking these out in person. If you do, though, get in touch and let us know what you think. Also, click on the image above for a larger version.

Written by Beauty-Free

October 4th, 2012 at 10:08 am

One Response to 'New launch: Osiao skincare range'

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  1. I have lost all my skincare products some my brothers have just like trashed and some im just lost so i really need this set :(

    Liveta

    16 Feb 13 at 6:04 pm

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