Archive for the ‘Giorgio Armani’ Category
Last month Giorgio Armani renovated its counter at London Heathrow terminal 5, making it even more luxurious and incorporating some of its more recent concepts, such as an Armani/Privé wall for its top-of-the-range fragrances, a makeup bar with a double consultation area, a new perfume bar and renovated staging towers.
As if to celebrate the refit, the brand brings to Heathrow T5 an exclusive limited edition: Armani Crystal Edition, a reinterpretation of the bottle created by Giorgio Armani in 1982 for his first scent as part of the 30th anniversary of the fragrance.
Like the original, Armani Crystal Edition is inspired by Art Deco geometric patterns but, instead of the original glass bottle, is made of a block of crystal hand-sculpted in Saint Louis. Only 100 numbered pieces have been created, and two of them – bottles nº3 and nº8 – will be on sale at T5 from today. According to the brand, Armani Crystal Edition is exclusive to World Duty Free in travel-retail and also in UK in 2012.
I don’t know how much they cost but can assure you they won’t be cheap! In the meantime, here are a couple of lovely pictures of the new Armani counter at Heathrow T5 – click on them for larger versions.
Not only of exclusive products lives the duty-free market – sometimes suppliers attract the customers through promotional items such as gifts with purchase or special sets not available anywhere else. This is a good example of these iniatives.
Giorgio Armani’s Code of Seduction set, launched in March at all major European airports, combines a 30ml bottle of Armani Code eau de parfum for women with a tube of Eyes to Kill mascara in steel black and a complimentary satin evening bag. The promotion is presented in “glorifiers” – those glass-encased columns or displays we are familiar with – and the set is priced at €59.
I personally love a good gwp and this looks like a great, practical one. It is clever from Armani to add the mascara to the perfume bundle as many people are not familiar with the product, and the brand could do worse than raising awareness of its makeup range with alrealy loyal fragrance consumers.